Musing

In Empathy Quest, three hours of clustering interview quotes and desk‐research facts exposed a crucial pattern: moms feel PMAD’s impact, but supporters can act first. That insight re-framed our entire concept before a single asset was built.

Mary Anderson’s windshield-wiper insight shows how simple observation fuels breakthrough design and the UX methods that make it repeatable.

Have you ever seen 5-year-olds with a marker, scribbling their soul out like they are the modern world’s, Da Vinci and Vermeer? If you’ve...