I build elegant systems inside messy, real-world constraints.
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Making the invisible intuitive
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From static pages to scalable platforms, I simplify workflows and align outcomes with real needs.
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[ View Case Study ]
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"UX isn’t just how I work—it’s how I think."
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UX Strategy · Research-Led · Content Systems
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Design is rarely about adding more. Most of the time, it’s about subtracting complexity until what’s left just makes sense. Whether I’m working on a dense internal tool or a lightweight employee experience, I focus on removing friction and restoring focus.
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Last updated: May 2025
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I build elegant systems inside messy, real-world constraints.
Hero Title - DM Sans, SemiBold, 52, #1C1C1C
Making the invisible intuitive
Section Titles - Epilogue, Medium, 36, #2A2A2A
​
From static pages to scalable platforms, I simplify workflows and align outcomes with real needs.
Subtitles / Case Study Titles - Epilogue, Medium, 24, #222222​​
[ View Case Study ]
Buttons / CTA - DM Sans, SemiBold, 16px, #6A7BA2 (hover: #A9B7AC)
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"UX isn’t just how I work—it’s how I think."
Pull Quotes - Crimson Text, Italic, 22, #B7AFC9
​
UX Strategy · Research-Led · Content Systems
Labels / Tags - IBM Plex Mono, Regular, 14, #6A7BA2
​
Design is rarely about adding more. Most of the time, it’s about subtracting complexity until what’s left just makes sense. Whether I’m working on a dense internal tool or a lightweight employee experience, I focus on removing friction and restoring focus.
Body Text - Work Sans, Regular, 18, #222222
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Last updated: May 2025
Muted/ caption/ meta data - Work Sans, Regular, 14px, #666666
I build elegant systems inside messy, real-world constraints.
Hero Title - DM Sans, SemiBold, 54, #1C1C1C
Making the invisible intuitive
Section Titles - Work Sans 36 Medium, #2a2a2a
​
From static pages to scalable platforms, I simplify workflows and align outcomes with real needs.
Subtitles / Case Study Titles - Work Sans, Medium, 24, #333​​
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"UX isn’t just how I work—it’s how I think."
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UX Strategy · Research-Led · Content Systems
Labels / Tags - IBM Plex Mono, Regular, 15, #4C5A8A
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Design is rarely about adding more. Most of the time, it’s about subtracting complexity until what’s left just makes sense. Whether I’m working on a dense internal tool or a lightweight employee experience, I focus on removing friction and restoring focus.
Body Text - Work Sans, Regular, 16, #2a2a2a
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Last updated: May 2025
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I build elegant systems inside messy, real-world constraints.
From redesigning legacy HR platforms to shaping patent workflows—I remove friction, restore focus, and align outcomes with real needs.